Defining Microsoft Advertising
Apr 23, 2009 microsoft
This summer Microsoft Advertising will move to the next stage in its evolution. At least this is the promise from Mark Young, general manger of the Global Trade Marketing Advertising team. The move is planned to coincide with the Cannes Lions International Advertising Festival, which is scheduled to take place between June 21 and 27, 2009. Young indicated that the software giant had been cooking a new look for Microsoft Advertising, but that a fresh feel as well as an overhauled tagline would be delivered.
Microsoft Advertising currently attempts to “connect with your target audience across multiple digital touchpoints,” according to Microsoft.
“Our investments and our ongoing commitment to digital advertising is quite simple (no matter how complicated we try to make it at times) – we empower brands to extend the boundaries of creativity, consumer connections and customer intelligence. We deliver on this commitment to our customers and partners; we make it easy for media and technology to work together to delight and engage the consumer,” Young said. Read the rest of this entry »
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